Our Commitment to Excellence

100% Commitment to our Customers

Customer satisfaction is the essence of our excellence. We pledge ourselves to use every available resource to quickly and positively respond to our customers' needs by:

Going the extra mile to anticipate, recognize and resolve questions, problems or requests.
Taking the personal ownership of customer questions, requests, concerns, and seeing them through to a positive conclusion.
Using the most positive and encouraging means of saying “no” to our customers whenever a “yes” can not be given.

A Commitment to the Relationship between our Customers and Staff

Adhering to the Golden Rule defines the interrelationship between customers and staff, which is vital to our philosophy of excellence:

Treat everyone with the same degree of honesty, respect and courtesy, which we expect in return.
Empathize with the different problems and points-of-view of our customers and staff.
Project a spirit of teamwork and cooperation to our customers and staff.
Never ask someone to do something we would not do ourselves.
Accept responsibility for our mistakes and be willing to say, “I am sorry,” regardless of who is to blame.

Our Commitment to our Image

We pledge ourselves to project our image of excellence by:

Maintaining a professional, personal appearance and work environment.
Conducting ourselves at all times, in a business-like manner.
Assuring that our communication, both written and verbal, project courtesy, friendliness and professionalism.
Maintaining a professional appearance of all marketing materials.

A Committment to Ourselves

The Straight Arrow Construction family is our most valuable organizational asset. We pledge to ourselves to provide our staff and employees with abundant opportunities to seek and practice excellence by:

Encouraging leadership, innovation and entrepreneurship.
Providing the tools and training to accomplish their goals and objectives.
Being sensitive to their needs.
Encouraging open communication through all levels of our organization.
Creating a work environment which encourages and rewards excellent job performance; one which recognizes that people make mistakes, but and mistakes are opportunities for learning, rather than punishment.